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Despite its importance, research on direct relation between green advertisement and purchase intentions is limited, particularly regarding mediating role of consumers’ environmental knowledge. A number of studies pertaining to the analysis of public attitude toward green advertisement 10, indicate that the creation of green advertising changes consumers’ buying intentions. Socio-demographic factors also determine customers’ perception … Leia mais

Bhavani is the Director of Product Management at QA Touch and a seasoned leader in product management. With certifications as a Scrum Product Owner, Digital Product Manager, and Software Test Manager, Bhavani brings a wealth of expertise to her role. She also holds a Six Sigma Green Belt and has been a featured speaker at … Leia mais